The Idaho Steelheads 10th Anniversary in 2006 was an opportunity to re-energize their season ticket holders, suite holders, corporate sponsors and merchandise sales. I designed a primary and secondary mark and a comprehensive logo suite as well as the team’s jerseys. The energy and excitement created by the rebranding campaign drove season ticket sales, corporate sponsorship and merchandise sales. In 2016, I evolved the primary logo and designed a new alternate mark.
Look at this fitness makeover.