When Gold’s Gym Treasure Valley opted out of its franchisee agreement with the international fitness icon, I led the re-branding of the local clubs with a new identity that was gender-neutral, empowering, and inspirational. I developed the brand strategy that positions Axiom as an upscale, yet welcoming fitness environment that is the starting point for a happier, healthier life. I was responsible for the naming and tagline, logo design, as well as design of the signage and branded interiors of each club. I developed and enforced brand standards, wrote copy and art directed all marketing efforts.
Look at these logos.