As creative director and lead copywriter and designer at DaviesMoore, I developed the “I” campaign, which featured an iconic I-graphic and messaging targeting prospective students, parents, and opinion leaders. In addition to multiple television campaigns, comprehensive print and collateral, and online advertising, I oversaw the development of airport signage, bus wraps, hundreds of pages of web content, and more. In the first year of the campaign, the University of Idaho attracted the largest Freshman class in its 120-year history. The following year saw the second largest class ever. Over the years, the campaign evolved and grew with specific marketing initiatives like Kristin Armstrong’s endorsement campaign and a flagship campaign for the Alumni Association.
Take a drive through whitespace.