I was hired by the founders of Jungo Sports, two of my longtime friends from years of playing and coaching soccer in Idaho. The Jungo app uses real-time coaches’ ratings to create accurate and comprehensive player profiles that automatically match college eligible athletes with appropriate college programs. The word “jungo”comes from Latin and means connect. The logo mark features four interconnected J’s inspired by a Roman mosaic pattern I saw while on vacation in Spain, while the wordmark was custom built from the same J graphics. I wrote and directed the suite of explainer videos and hired a team of high schools students from Two Birds to shoot and edit the videos on a budget. Fun fact: the figures in the video are from a tabletop soccer game from my childhood, called Subbuteo.
May the force be with you.