I developed this campaign for the Idaho Industrial Commission centered on the concept of time – hindsight and foresight – literally freezing workplace accidents in time. In television, we were inspired by visually stunning technology we’d seen on the web called cinegraphs, which are essentially animated gifs created from high-definition video. Creatively, this was one of the greatest challenges I have undertaken and the experience creating both TV and radio was an exhilarating, collaborative process. The campaign successfully delivers some complex business and legal issues in an easily understood and compelling way.
Television Copywriting & Direction
Radio Copywriting & Direction
IDAHO INDUSTRIAL COMMISSION - "This was it"
:60 Radio
IDAHO INDUSTRIAL COMMISSION - "Accidents Happen"
:60 Radio
See some digital storytelling.