As a freelance creative, I rebranded the 65 year-old family business in 2016. As the largest wholesale distributor of fresh fruits and vegetables in the state of Idaho, Grasmick was seeking to elevate and grow its brand regionally. Today, Grasmick serves Idaho, Montana, Wyoming, Nevada, and Oregon. My work included the design of a logo suite, brand guide, new corporate identity system, photography direction, truck wraps, sales collateral, and website design and build.
Go outside and play.